On paper, making fuel from plant materials looks like a simple five-step process.
You start with a bundle of twigs. Separate the cellulose, add enzymes, then let the brew ferment. A couple of chemical processes later, you're powering a car with a product that quite literally grows on trees.
In reality, large-scale ethanol production has only rarely been able to compete with the cost of a barrel of oil. And with the recent recession, the dream of cheap, renewable fuel seems even further from reach.
But former oil executive Jim Imbler, who now heads a Colorado biofuels company called ZeaChem Inc., thinks he might have found the key to profitability in Oregon.
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